Link between searchers and search engines and websites, Optimize webpage by having control over title, description, url

Three Linking Rings : Searchers, search engines, and web sites (i.e. web Pages)

How much control do we have over web?
How much control do we have over searchers?
How much control do we have over search engines?
How much control do we have over websites?
How much control do we have over web Pages?

Suppose, I want to have a look for MMTS Time table. Then I go to google and search for "MMTS Time Table".

I got this page:

Remember, These page is called SERP's (Search Engine Result Pages)

MMTS gogole search

There are lot of results. And I am interested in having a MMTS Time Table.

Let us start discussing about these results:

First on "Hyderabad MMTS Train timings - Time Tabe - MMTS Local Trains at Hyd "
With description "Find MMTS train timings and time table for Hyderabad .... etc.."
--> Few words are bold. Seems not that catchy.

Then second one.. "Jayanth releases MMTS time table"
with description "He also released the new MMTS Pocket Time Table effective from.."
--> Check that description... he also released ___ .. It doesn't seem to be correct page to go.. I don't care whether he released the new MMTS Pocket time table..

Now check out the third one.. "Time Table for MMTS trains in Hyderabad, MMTS time table of ..."
with description "Time Table for MMTS trains in Hyderabad, ..."
--> It looks good with lot bold words. I think it gives better information the top two search results. There is greater chance for searcher to go through this link.

Now check the others..
Forth one is giving description about MMTS ... is associate of South Central Railway Division of Indian Railway.. and soo on for others.. which in not on my point of interest.

I am not interested in those links after seeing the description... None of these makes sense. And Finally decide to go for the third link first.

Let me brief what I want to say to you:

We don't have any control over searchers.
We don't have any control over search engines as the keep on changing their algorithms. We can never guess them.

But what we do have control is this tiny little thing:

Control area of a webpage

This includes following three things:

1. We can affect Page Title. We can put some thing with great value which searcher may be looking for. eg.
Aarya 2 Telugu Movie Songs
Aarya 2 Telugu Movie Reviews

2. Next is description: Everyone takes this stuff as granted. This is the combination of the META Tag and the code. The META Tag description tag we can write. And also it is a part of something called snippet. What is a snippet?
A snippet is where a search engine takes a little part of the actual body text somewhere in the original text and combines with a META description tag. In many cases search engine takes the MATA description itself and doesn't worry about snippet.

Most searchers read the description before anything else. As eyes go for darker things first, they tend to go for bold words too. Note that search query terms are bold in in the title, description and url. And after seeing these two, searcher goes to the page.

3. We can have a control over the URL.

Three Linking Rings : Searchers, search engines, and web sites

rings

Looks like some magician linking ring's. They are magic rings. They are search linking rings. Earlier I mentioned that we have control over webpages.

When it comes to searchers, we don't have any control on what keywords they are typing into search engines. But what we can try to do is use some keyword search tools to figure out what they are searching for. This is what I call "Sweet spot"

We have no control over what people type into search engines but we do have control over what keywords we put on the webpages.

I am not saying we are trying to cheat or deceive in anyway. All we are trying to do is play a match-maker. We are trying to be a match-maker so that on our website or webpages we are trying to get people to come to our website based on what they are typing in the search engines. That is pretty cool thing to do.

Bottom line: We have control over webpages (title, description, URL). We have no control over Search Engines and we have no control over searchers. Having control over Webpages pages put us in magical position.

Note: I have changed font size as the google search engine image is dominating.

Searchers and Search Engines

Three Linking Rings : Searchers, search engines, and web sites (i.e. web Pages)

Post Comment: